Create a Campaign Buzz, Not a Learning Fizzle
It’s amazing to think that all the information you could possibly want (and a lot more besides) is at your fingertips. And it means the way people learn is changing.
When you’re trying to fix your washing machine, change a tire, or do a spot of DIY, the chances are you’ll draw from a number of sources. You might check out a quick video, read other people’s experiences on a web forum, download an instruction manual, or contact the supplier directly.
What you’re unlikely to do is sit through a single three-hour training course.
For better or worse, our brains are changing. According to a Microsoft study in Canada, the average attention span has fallen from 12 seconds in 2000 to eight seconds currently. The upside is that our multitasking capabilities have improved.
At IS, we believe it’s time to rethink the way we teach.
Instead of long single-sitting training courses, we advocate running dedicated campaigns that use a variety of media, take place in short bursts over weeks or months, and create a real buzz in the workplace.
- You get a video in your inbox that gets you thinking about all the benefits that your new product, way of working, or system will bring ‒ a quick thirty-seconds telling you why you should embrace this change.
- Next there’s a five-minute piece of learning that comes a few days later. It could be a slideshow, a game, a podcast, anything. This tells you a little bit more. At the end of the learning, it directs you to sign up for a half-day webinar. This is the meat of the campaign and – apart from learning everything you need to know – it allows you to ask questions, meet others, and voice any concerns you may have.
- At the end, you’re given a checklist of next steps showing you how to put things into practice.
- And after the webinar, you sign up to a web forum where you can keep in touch with like-minded people.
There are numerous benefits to this, not least that spreading training over a longer period of time will help to drum the message into the minds of the learners. And that means maximum impact for performance.
To find out more about campaign learning, email us at firstname.lastname@example.org or call +1866 393 3045.