Trends to Consider in Your Company Sales Training this Year
Sales managers are constantly under pressure to continually identify new trends in sales training that would impact their organizations positively. Through identification of emerging trends and methods, managers can stay ahead of their competitors by equipping the sales team with quality information. On that note, here are the emerging trends shaping up 2017 in sales training.
Subject Matter Experts are Leading
In today’s B2B scenario, both buyers and influencing team have the same access to information which a sales person cannot provide to a customer at a go. A client’s session with subject matter experts will help them identify various factors to influence whether they buy from your company or not.
To capitalize on the scenario, sales managers have embarked on a mission to recruit highly qualified subject matter experts on their sales teams to stay ahead in their sales efficiency and provide client with all the information required of them since they understand sales from a customer’s context.
Growth in Machine Learning
With the capabilities in predictive analytics enabled by machine learning, there is no stopping. By using the analytics feature of machine learning, sales managers train sales teams to use the information generated by artificial intelligence on the shopping history of the customer and searches to identify what client would preferably want. By accurately predicting a customer’s needs, sales teams can approach the customer with the right information the customer needs.
Grooming millennials for leadership roles
While many baby boomers feel that millennials are not ready, Millennials insist they have all the right tools for the job. Sales managers have embarked on training millennials to take up the leadership roles as the next generation sales teams. Many sales managers have vouched for millennials to make effective sales teams due to their advance knowledge in technology which forms a core efficiency in making successful sales persons.
We can push your sales staff to the next level by creating a custom sales training to fit your needs, trends or no trends. Call us and share your sales goals today.